"Allah did not create man so that he could have fun. The aim of creation was for mankind to be put to the test through hardship and prayer. An Islamic regime must be serious in every field. There are no jokes in Islam. There is no humor in Islam. There is no fun in Islam. There can be no fun and joy in whatever is serious." -- Ayatollah Khomeini
A PROPOSED advertisement featuring Sam Kekovich holding a slab of meat and announcing: "Is lamb" has been canned over fears it could offend Muslims.
Meat and Livestock Australia, which employs the ex-AFL star for the politically incorrect meat ad series, axed the proposal over fears it had gone too far.
The idea involved Kekovich standing over a barbecue with a Muslim preacher on either side of him as he grilled chops.
Kekovich was to hold up a chop to the imams and say: "Is lamb," mimicking an ad for Don meat, which says, "Is Don, is good."
A reworked version of the advertisement excluding the imams is due to air on January 14.
Kekovich said the new advertisement would still be compelling and was done "in a tasteful manner".
"The previous two had been fairly well received. But Islam is not involved at all," he said.