This Mattel doll has outraged mothers to the point that there is now an active website -- MAMA ("Mothers Ask Mattel for Accountability") -- dedicated to documenting in full detail everything about this doll, including a section devoted to audio-research (with an eerie slow-motion audio-bit of the dolls' utterances). We first reported this doll here. According to the website,
MAMA -is a public education effort by concerned families to protect children from being invited to join Islam, without their parents’ knowledge or permission. Mattel, the largest toy maker in the world, is still selling a toy that says “Islam is the Light” - the Little Mommy Real Loving.
I thought it said "Islam really bites!"
-Ayo Gorkhali
Are muslims around the world going to feel offended and riot if those dolls are bought for target practice? Just asking...
That lady in the video says that it also says "Satan is the King.' Hehehe.
Pamela reported that they have apparently changed it and are claiming never to have done so:
http://atlasshrugs2000.typepad.com/atlas_shrugs/2008/12/coverup-mattels.html
Disgusting.
NOT A SINGLE MATTEL TOY WILL BE PURCHASED BY THIS FAMILY FOR THE ENTIRE HOLIDAY SEASON! ENOUGH!!!
From Mattel's investor relations site:
Mattel made it so easy to decide what to avoid buying. I won't purchase another Mattel toy for any child in my extended family to avoid the possibility it's been contaminated by Islam.
I avoided buying toys from Mattel for my niece and nephew this season, but it would sure be difficult for this car-guy to stop buying the occasional HotWheels.
*2nd attempt to post*
Seriously, I'm having trouble believing that Mattel would do this. Surely, it's a case of a poorly recorded message being interpreted as “Islam is the Light”.
Have they said definitively what it's supposed to say?
Celsius, Mattel is doing some backpeddeling and is saying the baby speaks random sounds.
Pamela is all over this. Go here and read:
http://atlasshrugs2000.typepad.com/atlas_shrugs/2008/12/coverup-mattels.html#trackback
Richard, thanks for the link. I don't want to believe this but frankly, nothing surprises me anymore!
Hi guys,
I'm one of the moms who participated in building the website. So far, we have had 1,527 visits to the site since we put up sitemeter yesterday afternoon and 4,592 pageviews and folks are e-mailing us to offer support and find out how to join in the effort.
We are encouraging interested consumers to go down to their local Target, Walmart, Toys R Us, etc. and listen to the doll (so far I've heard 80 of them and 72 said "Islam is the light") and ask the store manager to remove them. If they don't want to do that, ask them to label the dolls with the stickers that you can download from the website that say "NOTICE: This doll says Islam is the light, an invitation to your child to join Islam". They will probably tell you, as many of them told us, that they cannot do that without approval from their corporate office. Fine, then e-mail us at our site and let us know what you found out and we will put it up as a numbered case and follow it until the dolls are removed or properly labelled.
We filed a complaint with the Federal Trade Commission, which has been acknowledged, and it is clear that, based on FTC guidelines, Mattel is involved in deceptive marketing practices regarding the Cuddle n' Coo baby doll because there is nothing anywhere on the package that warns parents the doll says that message. Mattel has denied there are any scripted words in the dolls recording other than "mama" and have said so on their investor page and yet curiously have included the soundtrack of the doll on that page which clearly says "Islam is the light". Go here:
http://www.shareholder.com/mattel/default.cfm, go to the red box and play Soundtrack of Little Mommy Cuddle n' Coo doll.
The main thing we want is for EVERYBODY to know about this so please, send our link to everyone you know, ask them to listen to the doll when they are out shopping this Christmas and get your stories back to us so we can put them up and folks can become educated about deceptive da'wa.
Thanks,
Isabella
This reminds me of the film, Poltergeist:
So how hard would it be for Mattel to fix this problem by reissuing the doll to say "Islam is the suck?"
Isabella, that link doesn't work. Perhaps any longer?
Hi Vee,
Go to Google and put in Mattel Investor Page and it will come up. We've been expecting them to pull the page because it's just a little bit damning. No matter, we've saved it for posterity. ; )
Were they made in Pakistan? Have they been genitally mutilated too?
Well, it's interesting you should ask that. The doll isn't genitally mutilated but the legs are not attached to the torso. They just hang in the one piece outfit that the doll wears; but when you take off the outfit they stay in the outfit.
The doll itself is made in China but who knows where the components come from.