https://youtu.be/mqw-ODqbGRo
Above is the Coca-Cola ad for Ramadan 2018. It’s a remarkable performance, and I’ve tried to give it the attention it deserves. It lasts for 2:14.
We open to a scene of an obnubilated sky (0:00-0:09); it’s early morning in the outskirts of a city. At 0:10, a pretty young woman, veiled and covered from head to foot, appears. The sun is beating down, but nonetheless, she must stay covered. She is seen running to catch a bus (0:11-0-15), but just as she is about to reach the door, the bus pulls away at 0:16. A look of anguish passes over her. (0:20-0:21). Now she must walk into town, quite a distance, and we see her walking under that pitiless sun, clearly suffering. For her faith. (0:21-0:24) She is now in town, we see from the a crowd of pedestrians around her. As she walks, she has brief encounters with various Infidels, all of them disturbing. At 0:27 she passes people eating — a hard thing for a Ramadan observer to bear. Couldn’t these people eat indoors? may be her fleeting thought. But she will remain strong. A girl who is coming from the the other direction gives her a nasty look as she passes (0:31) Headshot of determined Muslim girl: she will go on! (0:32). Then a young man brushes by her, knocking — it seems deliberately — against her shoulder (0:33-0:34). She keeps walking, persevering in her righteousness. At 0:36, a middle-aged besuited man walks past her and gives her a hostile look. Yet again! She is then seen walking down some steps, where two girls sitting on those steps. As soon as she passes them, one of the girls pulls her hood over her head (0:40), cruelly mocking the hijabbed Muslim girl, and she and the other girl laugh at their unfunny joke. (0:41-0:42).The Muslimah pays no attention.
At this point (0:42) a pretty ponytailed Western jogger appears, in headband and running suit. She glances briefly, it seems, over at the Muslim girl (whom we do not see), and then goes up to the Coca-Cola stand, all bright and shining, where she orders one bottle of Coke from a bearded young man at 0:44. Then we see the Muslim girl, still with that look of anguish on her face (apparently Ramadan is quite an ordeal, to judge by the girl’s expression of agony throughout until she can, at the end, break her fast with a Coke). At 0:45, the jogger looks back at the Muslim girl, a concerned expression on her face. At 0:46, a close-up of the Muslimah’s anguished noble face. At 0:47-0:48 the jogger, clasping her bottle of Coke, looks over at the Muslim girl and, concerned, orders a second bottle of Coke for her. At 0:50, the Muslim girl, still with that anguished expression, moves toward the parapet. At 0:52, a close-up shows her eyes half-closed in anguish. At 0:53, the jogger looks over, while she is being handed a second bottle of Coke, at the Muslim girl. At 0:55, the jogger takes the second bottle; she is now smiling. At 0:56, she starts to walk, a smile on her face, holding the two bottles of Coke, over to the Muslim girl. The Muslim girl’s face is shown, still reflecting psychic pain. (0:57-0:58) She moves to the parapet, wheres she unwraps from what looks like a napkin two dates (1:00-1:01), to be eaten later, at the end of the fast. We see her troubled silhouette at 1:02-1:04. The jogger comes over to the parapet. (1:05) At 1:06, we see two bottles of Coke. At 1:07, the Muslim girl looks over at the two bottles of Coke, and thinks. Can she? Should she?
At 1:10, each girl takes hold of one of the bottles. At 1:11, the Muslim girl is still thinking. At 1:13, the Muslim girl smiles gratefully, looks over at the jogger, but she cannot — the smile suggests — accept. At 1:14-1:15 is a shot of the hands of both girls, each holding a bottle of Coke. At 1:16, the jogger looks over at the Muslim girl and gives a quizzical look — why aren’t you drinking? At 1:17, both girls are seen in silhouette, both thinking. At 1:18, the jogger puts her bottle to her lips. She holds it there, but without drinking, until at 1:24 she puts the bottle back down. She seems to now have had her epiphany; it wouldn’t be right to drink in front of an obviously parched Muslim. And that’s a lesson for all of us. At 1:26 we have a shot of the two Coca-Cola bottles. At 1:28, both girls lean over the parapet, looking out over the city. At 1:29, the Muslim looks over at the jogger. From 1:30-1:34, the Muslim girl slowly develops a shy smile. At 1:35, a shot of both girls, looking over the parapet again. From 1:35 to 1:41, we see the real stars of this video, the two bottles of Coke. At 1:41-1:42, the jogger is seen in sihouette. At 1:50, the sky suddenly darkens — at last, sundown has come. It only takes a second, apparently, and the Muslim girl now raises the bottle. They both can enjoy their Cokes. A cooling wind is suddenly blowing, too. Clearly all nature is refreshed. The Muslim girl puts the bottle to her lips and keeps drinking until 1:57, when she puts the bottle down. At 1:59, there’s a shot from the rear, as the jogger faces her new friend. A friendship has been formed, as only friendships can, when bottles of cold Coca-Cola are being consumed.
Shyly, the Muslim girl hands her new friend, who offered her hope not hate, one of the two dates she had been saving to eat when she finally could break her fast. At 2:02-2:03, they both eat their dates. At 2:07, we see the two girls, now fast friends, in silhouette, and above them, a bright circle appears in the sky; it’s the Coca-Cola logo, promising heavenly bliss. A thin white Muslim crescent envelops two thirds of it. At 2:06 the Muslim is smiling, happy. At 2:12, four lamps in the Muslim mosque style drop down from the sky. Look closely at them, because the light in each one is in the discernible shape of a Coca-Cola bottle. The girls continue to lean over the parapet, drinking their cokes, eating their dates. It’s a wonderful world. On the screen these words appear: “What Unites Us Is Bigger Than What Divides Us.” And then: “Taste the Feeling.”
There are several themes here. One is of the brave, long-suffering Muslim girl, who has managed to withstand all temptations until after sunset, when at long last she drinks her Coke and eats her date. A second is of the sheer malignity she must endure from Infidels, from the young woman who gives her a nasty look, to the young man who knocks into her, to the older man who passes her with an expression of clear disapproval, to the two young girls who cruelly mock her hijab. It is not until she finds her friend, the jogger, that her calvary ends.
What should a good Infidel do during Ramadan? Do what the jogger did. Don’t drink in front of those who are fasting. Show sympathy. Offer them something, but make sure you do so only after sundown. For What Unites Us — in this case, Coca-Cola, that wonder-working elixir — will overwhelm What Divides Us (those dirty looks, that deliberate shove, that completely uncalled-for mocking of the hijab). Muslims are always ready for friendship, like this noble girl suffering for her faith. It’s we who need lessons in decency and true tolerance.
The clever mendacity of this advertisement deserves to be examined. It’s having its effect. So far it has been seen by more than 3 million visitors at YouTube. So take a look; see, in slow motion, just how they convey their message, both for Coca-Cola and for Islam. You may even conclude from this ad, as I have, that Nothing Goes Better With Coke.
mortimer says
Add Coke to the boycott list now.
The voluntary Dhimmitude recommended by the Coke company is not a virtue. It’s the STOCKHOLM SYNDROME.
Cultural suicide is NOT a virtue.
Jodi says
Exactly! islam is islam is islam. It’s pure evil.
VRWC member77 says
Coca cola may be trying to apologize for “offending” mad mo, since according to the following video coke’s logo says “no mohammud no mekkah” in arabic when viewed in a mirror.
The description starts at 7:07 of the following video:
https://www.youtube.com/watch?v=PM_5-1JPsWo
Perhaps they feel a little cowardly dhimitude marketing is in order.
JayC says
Is it Stockholm Syndrome or intimidation? Has the MB infiltrated even Coca Cola Corp?
Names Lloyd (@jameshelvetica) says
Stockholm Syndrome is fitting, considering the Swedes have drunk the Kool-Aid (or should I say I Coke?) more than anyone.
Lydia Church says
“What unites us is bigger than what divides us” is also a platform phrase of the one world religion.
And boy, talk about the poor, pious, persecuted victim card! They need to do a commercial based on the reality reported in news like ‘morning star news’ and JW, but we all know that’s never going to happen.
I just had my last coke!
Raja says
Yes Mortimer,
You are 100 % right. It will be in my watch list too. Never ever buy a coke for its pandering to a genocidal ideology sans a living and a principled God.
CRUSADER says
When I was in Israel, which I am often, I was ordering up drinks in Jaffa/Joppa.
I was told however that my friend who wanted a Pepsi couldn’t get one served
unless he when to Jordan: only Coca-Cola served at the restaurant….
I just drink the native brew…
Forget buying the world a “coke”, here’s to beer ! (“I like beer!”)
Cheers!
LILITH QADISHTU says
And all is fine and dandy until one of the “muslims” stab or kill the non-muslim infidel
Kilauea says
So Crocka-Cola tacitly endorses Islam, AT & T promotes gay couples, and the CW Network inserts a variety of sexual deviates into their programming. But you better not mention Christianity unless it’s in a negative light. Keep it up, your train is coming – Savoy Brown.
CRUSADER says
Eh, braddah! Like your style, li’dat. Talk about spewing much. Go figya about da endorsements.
It’s as if one has to be super intersectional to get a commercial made these days.
You know that Hawaii based Irshad Manji has written a book about not labeling, but hearing what others have to say? Called “Don’t Label Me.” In it, she converses with her dog….
CRUSADER says
https://www.youtube.com/watch?v=qlqqeobOJvg
Savoy Brown sang about “Hell Bound Train”
jewdog says
Soda drinking in general is unhealthy. Combine that with Islam and you’re really in trouble. One rots your teeth, the other your mind. I hate toothless jihadis.
PRCS says
Funny.
CRUSADER says
” At 1:50, the sky suddenly darkens ”
The reason why this happens really is because ISLAM has invaded the space,
and the Non-Muslim has become indoctrinated to yield and concede as the Oslo victim
that she is and this is what is instructed to all of us viewers.
The world will become only darker….
cheryl says
Love your snarky humor JD!
Renate says
I prefer Pepsi.
Robert_k says
There was a time when Coke-Cola sold to Israel and Pepsi boycotted it. The Muslims and Arabs only drank Pepsi. Now Coke has gone to the other side.
Another point, drinking Coke and eating dates the phosphoric acid destroys the tooth enamel and the sugary dates promote tooth decay and cavities. Perfect combination for the Islamic world.
Step aside Pepsi!
PRCS says
PEPSI: Pay Every Penny to Saving Israel.
https://www.youtube.com/watch?v=WLJ8Xb8267g
CRUSADER says
Yup. See previous comment about Pepsi in Jordan, but Coke in Jaffa.
LB says
Pepsi is no better. Remember that virtue signaling commercial with that Kardashian girl? (can’t remember which one, there are dozens of them) Where BRAVE, diverse, antifa protesters, holding their multicultural signs, are standing up to the EVIL, stern-faced riot police that blocks their way, only for the girl to come and offer the police officers a can of Pepsi. And so, the policemen together with the rioters all went along singing and dancing happily ever after, and it was all thanks to Pepsi.
But the real happy ending is what happened after the commercial aired. The backlash was SO MASSIVE from both sides that Pepsi ended up pulling the ad in like 48 hours and pretended it never happened. Hilarious! There are good youtube coverages on the case, you should check it out.
Anyway the point being: Pepsi is just as bad as Coca-Cola, and this is most likely the case with all major corporations and famous brands (not just soft drinks ones), but I digress…
dumbledoresarmy says
Dawa. Dawa. Dawa. The ‘Call to Islam’. One wonders what would happen if someone made a video truthfully showing how Muslims behave – in, for example, western-country schoolyards – toward any Infidel who *dares* eat in front of them during holy, holy Ramadan. In Australia, for example, little and not-so-little Muslim bullies viciously attacked a Greco-Australian boy who *dared* – oh, the effrontery! – to eat a salami sandwich at lunchtime, when they were ostentatiously ‘fasting’. There have been plenty of similar, or even worse, cases, reported on here at jihadwatch from time to time.
CRUSADER says
It seems Westerners just need to grow backbones.
Sharpen up.
Shield up.
Put on the FULL ARMOR of our God…
++++++++++++++++++++++++++++++
gravenimage says
True, DDA. And this disgusting ad is just enabling these supremacist Muslims.
ms. in DFW says
‘ little and not-so-littleMuslim bullies viciously attacked a Greco-Australian boy who *dared* – oh, the effrontery! – to eat a salami sandwich at lunchtime, when they were ostentatiously ‘fasting’.;
— You’d think they’d be too hungry and weak from fasting to beat up the kid, especially any “little ones.” Guess they don’t suffer so much during Ramadan after all.
revereridesagain says
“Couldn’t these people eat indoors? Don’t they realize they they are kaffir, infidels, they should be dhimmis and paying the jizya for protection even though they have insulted Allah? Aren’t they grateful? Haven’t the people they work for conducted sensitivity trainings for how to show respect to me during the holy month so they would be careful not to eat or drink where I could see them? Look at these whores with their hair uncovered anyway! Our men should follow the promise of Allah and take them into their right hands and do as they wish!”
I only drink a Coke about twice a month anyway. That will now be cut to none.
CRUSADER says
Bravo!
Excellent humor, sarcastically delivered.
Barbara Nakelski says
Or…Muslim girl brings charges of blasphemy against the Western/infidel girl for offering her a refreshing drink during Ramadan, in the same way Asia BiBi was charged. That would be more like reality.
WCM says
Goof catch!
WCM says
Sorry, meant “Good.”
(Wish there were an ‘edit’ function here…darn!)
CRUSADER says
Muslima did give several looks of contempt and condescension to the Western gal, for sure….
This all plays to our SubConscious….
Don Bill says
That subliminal message now triggers my gag reflex, at just the thought of a toxic mouthful of shariacoke.
gravenimage says
Yes–we are supposed to feel guilty even when we are being nice to Muslims.
Names Lloyd (@jameshelvetica) says
The funny part is the background music, “I’d like to teach the world to sing,” and music is haram…guess you could say their Regressive message is falling on ‘deaf ears.’
Dave says
I thought it was funny how the bus pulled away. Then all those appalling acts of discourtesy that the muslima had to endure. That last cruel act of temptation to drink before sundown.
Then I thought: Not as bad as being hacked to death by a faithful muslim shouting ‘Allan’s Snackbar!’
The whole advert makes me want to puke! It’s not a spoof, is it?
Older Canadian says
Disgusting!!!! What I saw in this commercial were two pretty girls. One was free as the wind and shows the wind lightly blowing her hair. The other makes a very clear statement that she will spend her entire life never to feel the wind in her hair. So what is the statement Coke wanted to make? Is it that the cruel suppression of a female if she is a muslim and lives in a western country is ok, or……………..And PS I have missed a bus like that many times.
CRUSADER says
We have all missed a bus, gotten hot and sweaty from walking far, and been shoulder bumped in a crowd.
But, as Jamie Glazov explains, it is all about VICTIMIZATION and how the Muslim feels….
We who do not practice Moslem lifestyles should not have to acquiesce and yield and submit.
We have our own ways.
++++++++++++++++++
“DEUS VULT”
gravenimage says
+1
Westman says
Almost humorous. Google, “weight gain during Ramadan”, and behold a mass of advice for “starving” fasters. The only difficult part of fasting, after party-gorging at night, is lack of water. The normal practice is drink all you can before daylight. If fasting is too difficult they can pay “fidyah”, a religious term for the donation of food or money, in place of fasting.
Real fasting is 24 hours or more, with nothing. After working on a farm, hunting in the mountains, or carrying 90 pounds all day wth the military, with nothing, Ramadan looks more like a celebration, with food hangovers, than a sacrifice.
Connie says
Do the research..REAL FASTING involves purest water.. sometimes thinned juice, tea..there is flexibility for health..as common sense dictates..WE ARE A WATER BASED BEING..MUST consume water for our EM systems to operate….
Westman says
Oh, you are right about non-religious fasting. However, religious fasting does not necessarily listen to nutritional experts. Being raised in an arid environment among a religious group that practiiced complete fasting, there were many debates of what “real” fasting constitues as an emulation of Christ’s example. Unlike Muslim children, we were not excluded from fasting. As an adult, I am agnostic, so religious fasting is a bygone experience. But skipping meals for a day happens sometimes fue to time requirements. I had enough of religious fasting to know that pre-doping with food and water makes 16 hours of fasting into no sacrifice, and if busy in meaningful work – who does actual hard labor these mechanized days? – hardly worth a thought.
CRUSADER says
Shields up!!!
Ramadan is a period whereby the Mass of the Muslim World is trained for a bit of adversity as one beehive….as automatons.
Great way to train for future attacks as drones.
BEWARE OF THE DRONES !!!
++++++++++++++++++++++++
Down Under Observer says
I thought the shot of the last rays of the sun setting in the pool of mud between the twin towers of soda bottles was amazing. Luckily for the unabashed muslima the sun sank extremely quickly, and now she could swig down a full strength bottle of acidic diluted sugar reverently to her moon good. I might skip lunch from now on, oh sorry, excuse me, I might partake reverently in the sacrifice of ramadan. Coca Cola, you’ve outdone Gillette with this one.
CRUSADER says
John Scully was told by Steve Jobs, why work to sell artificially colored sugar water?
Come to Apple….and history was made…
Reject the artificial!
Think big! Go bold!
Sharpen your sword.
Raja says
A Christian friend Kelly, who worked for Apple told me the same quote… It is refreshing for memory…
Dave says
Down under: Yes the Gillette ad! How about a prize for the worst advert? A Kaffir shaving and a muslim not shaving. This Coke advert is an absolute prize goof in my opinion.
Names Lloyd (@jameshelvetica) says
The funny part is the background music, “I’d like to teach the world to sing,” and music is haram…guess you could say their Regressive message is falling on ‘deaf ears.’
Dave says
Names, they should change the words to: “I’d like to teach the World to pray, at least five times a day”
EVILSPEAK says
Sorry, does this mean Coca-Cola will now have that Halal certified logo on its bottle like most products these days? And I swear if Vimto falls to it’s knees and fellates Islam then I will kick off.
Or Else! says
Mr. Fitzgerald has basically written out the storyboard the ad agency CONTRIVED for this commercial.
Having worked as a commercial actor, I can only imagine the various casting/auditioning sessions.
For example, imagine a room with 20 white, middle-aged males, each dressed in a business suit, waiting his turn to act like an Islamophobe for Coca-Cola ad execs. “Not racist-looking enough” would be the reason for not getting the gig.
I’m no longer in that business….but I’d have passed after reading such direction.
Hugh Fitzgerald says
My years at Saatchi and Saatchi are showing.
CRUSADER says
Seen these references yet?
American-Muslims And The Advertising Agency Dilemma | AgencySpy
https://www.adweek.com/agencyspy/american-muslims-and…advertising-agency…/30…
Oct 31, 2008 – The world is a crazy place right now so, we decided try and make sense of at leat one puzzle: Islamic/Arab/Desi advertising in the U.S. Naturally …
New Ad Agency Caters To The Muslim-American Consumer And Their …
https://www.adweek.com/agencyspy/new-ad-agency-caters-to-the-muslim…/3571
Jan 7, 2009 – The Muslim Ad Network, an online association that concentrates on the Muslim Market in North America, has partnered with advertising …
b.a. freeman says
i took a quick look, CRUSADER, and it appears that agencyspy buys into the leftist narrative (or bought into it 10 or 11 years ago), what with their nod to “islamophobia” in the first story. we must keep in mind that the left has controlled american education completely for the past 30 to 35 years, so nobody who attends the public indoctrination system escapes being stewed in leftist beliefs. since universities were the first conquests of the left, those “educated” there will have the greatest inclination to that ideology, and this shows in media (both legacy and online) and politics as well as the popular vote in the last presidential election. only education (in the school of hard knocks, or the real world, if not in the academy) will turn this around, but there is only a decade or so before the pious muslims we continue to import turn the u.s. into a hellhole with their incessant attacks on innocents. the electorate will be grateful to our rulers for imposing a state of martial law to “solve” the problem. martial law will hide a lot, and a people’s republic should be relatively easy to impose in the resulting information blackout; the left shouldn’t have to assassinate any more than a few dozen people initially, and the roundups can be safely begun shortly after that. i predict that the civil war will begin when the left attempts to use mass murder to quell the violence of their proxy army, and 99% of “moderate” muslims suddenly see the light, get religion, and become pious.
we live in “interesting” times, and the leftists of the nation, wherever they are, pander to their proxy troops … until such times as it becomes necessary to treat them as their enemy.
Wellington says
I never drink soda of any kind but if I did I wouldn’t drink Coke anymore. This commercial is not just propaganda, it is sickening propaganda because it whitewashes the one major religion which is evil, a mortal enemy of liberty and which seeks to take over the entire earth, by war if necessary. There is also the “element” in this commercial that the young woman who offers the Muslima a Coke would be looked upon as a whore by Muslim men and worthy of rape because she has not covered herself. Profound shame on Coca-Cola for making this commercial and acting the role of the subservient dhimmi.
Terry Gain says
But Wellington the commercial could be looked at as propaganda that facilitates the takeover without war. Coke is therefore promoting peace. I see a Nobel prize on the horizon.
Wellington says
You are correct, Terry. No need to wage war if dhimmis aplenty accept the true and wonderful faith of Islam. You will notice in my 12:07 P.M. post above I wrote “by war if necessary.” “If necessary” is key here
Then there is the entire matter of stealth jihad, which would include demographically out-populating the hated kuffaar and thus insuring that eventually the true and wonderful faith of Islam, replete with its enlightened legal system, would just relatively peacefully take over yet another part of the dar al-harb and thus extend the dar al-Islam. Buttlims have it all figured out but then so did other jokers like Marx and Hitler and we both know how correct they ended up being.
Truth is a very stubborn thing and a tremendous ally, one that will never desert you. And Mo’s creed has no more to do with truth than has Marxism and Nazism. Short term, I still see loads of problems because of Islam. Long term, I see Islam consigned to the trash heap of history, though not before much blood is spilled in its putrid name. As I have written before here at JW, though not for a while now, we are in a new Hundred Years War. The outcome is still in doubt, but being the skeptical optimist I am I see blue skies ahead for mankind.
CRUSADER says
Oh… but, Wellington, as a nod to your nom-de-guerre,
don’t you know that in the end “WE WIN !!!!”
Bless you, Wellington!
See the lyrics below by Mercy Me:
https://www.youtube.com/watch?v=nQ8MF_4E0hw
I don’t have to know you
Just to know you have been lied to at some point or place
Well, I can relate
And you’re wondering if it’s worth it heartbroken, feeling worthless
Oh, the hurt is too great
Like a punch in the face
But don’t forget we’ve got something else in common
Bigger than all our pain and all our problems
This goes out to anyone down for the count
It’s not over
Don’t give up, don’t throw in the towel
Just remember who you belong to
Let me remind you how this ends
We win, woah, we win !!!
We get pushed down, we get beat up
So our great lives gonna keep us up against the ropes
But hang on, there’s hope
‘Cause if Christ is inside us
It won’t be a fair fight ’cause deep down we know
How the story goes
This goes out to anyone down for the count
It’s not over
Don’t give up, don’t throw in the towel
Just remember who you belong to
Let Me remind you how this ends
We win, woah, we win !!!
We win, woah, we win !!!
Hey, no stopping us
He’s not done with us
We are more, more than conquerors
Hey, no stopping us
He’s not done with us
We are more than conquerors
Just remember who you belong to
Let Me remind you how this ends
We win, woah, we win !!!
We win, woah, we win !!!
Hey, no stopping us
He’s not done with us
We are more, more than conquerors
Hey, no stopping us
He’s not done with us
We are more than conquerors
++++++++++++++++++++++++
We Win !!!
DEUS VULT !
Savvy Kafir says
It will be war. Eventually the response to the Stealth Jihad and Demographic Jihad will be open warfare in the West. Islam never allows for any other option — aside for subjugation; and some of us would rather die fighting.
Paul says
Goodbye, Coke, hello Pepsi.
“Congratulations. You have converted me to a Pepsi-Cola customer with your latest propagandist commercial you felt compelled to drag religion and politics into. You know, the one that pretends that Muslims are the victims and westerners are the evil transgressors.
Bye-bye.”
Let them know what you think about their condescending, lecturous propaganda masquerading as advertising:
https://us.coca-cola.com/en/help/message/
b.a. freeman says
thanks for that link, Paul; i left them a message, but i seriously doubt that they will pay any attention to it. the nazis are close to conquering us, and are more likely to hunt us down, to cause job loss abd financial ruin if they’re in a good mood, or to kill us if not.
somehistory says
So, will Coke now have to get rid of its Santa ads? Will the next one have the jogger putting on a scarf and covering her self so the moslim can keep her as a “friend”?
One thing these moslim propaganda thingys all have is: the moslim girl walks along and when someone “disrespects” her, she shakes her head…with the unspoken “these infidels just don’t ‘get it.’ they are all just too stupid and i shouldn’t have to be in their presence.”
As for the guy bumping into her: That happens to everyone who walks in a crowd of people..in a store, on the sidewalk, at a concert, etc. Some times, the crowds are larger than the area being walked.
Coke is bad for the body…for blood sugar, for the organs, for the teeth and bones. It leaches out calcium.
Let the moslims drink all they wish. islam is worse than Coke for the body…and the brain, mind and heart.
Too bad Coke doesn’t give the molsims a little humility. But humility is a foreign word they will never understand
On the article about what they think Pepsi means…it said they avoided it also because of “capitalism.” Do they not realize that Coke also works on the same principle…making a profit? Now they are being “used” by a giant corporation. Corporations go with the ‘trend’ of the moment. whatever will make money. moslims are ‘trendy’ right now. But not forever.
Raja says
+1
Raja says
When I worked for a beverage MNC, a manager and a friend of mine there had a great admiration for Coke. He compared its ads to an elephant that “conquers” everything that come on his way while passing through the way He meant to say that Coke was very purposeful and that its rivals had no chance of challenging it. I also noticed that their commercials were top qulality .
In particular this commercial is cheap and it wants to add feathers to a religion that is for hate and kill every infidel. on earth. How gortesque…
Will any sanity prevail in corporate boards and political circles? There are too many lazy people around…
somehistory says
Raja
I used to enjoy seeing ads for Coke. They were always creative, sometimes funny, and usually memorable. They made a person want a Coke, but also left one with a pleasant feeling.
This ad is sickening. Instead of just saying how good their product tastes, the main message is we should all be extra nice to moslims as they are so pious and deserving. And, of course, the ‘best’ thing we can do for them is buy them a Coke and wait with them until they are ready to imbibe.
It is sickening. And yes, far too many people are lazy. Esp when it comes to thinking and finding out the Truth.
Savvy Kafir says
Agreed. This is a revolting ad created by very ignorant people.
CRUSADER says
The WHITE Polar Bear of Coca-Cola ads will have to be sent to banishment….
somehistory says
CRUSADER
Or, they’ll paint it brown and put moslim garb on it.
ConnectingDots says
“Good dhimmi,” the Muslima thinks to herself when she sees the infidel NOT drink during daylight after she stares at the infidel with anguish.
She thinks further, “One day you will no longer be able to taunt us with your kaffir ways. One day we will subjugate you.”
CRUSADER says
That’s indeed the message which the audience Sub-Conscious picks up on….
And definitely, defiantly the Muslim audience members are thinking along these lines…
gravenimage says
+1
somehistory says
John
And they want to know how come she came home. She was supposed to set one off on the bus.
brane pilot says
Brainwashing works.
It really does.
And few who are brainwashed ever make it back to rational thought.
Those who control the mass media control the content of the brainwashing.
Those who control the flow of money control who has a voice.
The era when media merely informed is as bygone and quaint as lace knickers under dresses.
CogitoErgoSum says
Hey, Coke, while you were dealing with religious symbolism in your commercial why didn’t you make the female jogger a Christian and show her wearing a cross around her neck … or were you afraid that would be offensive to Muslims?
CogitoErgoSum says
BTW, this Coke commercial is a retelling of a parable told by Christ known as the story of the Good Samaritan. It’s in the Bible (Luke 10:29-37), but noting like it is in the Quran. In fact ,the Quran tells Muslims to avoid Christians (and Jews) and not to take them as friends (Quran 5:51).
CRUSADER says
Good point!
I’d drink from THAT Holy Well!
+++++++++++++++++++++++
SB says
I’m not much of a soda drinker, however, I like Coke better, but Pepsi will suffice.
CRUSADER says
Oh, the small accommodations we make along the way to the battlefield.
Olli Hekkala says
Well… What was WRONG with the add?
As long as everyone have freedom of religion, nothing.
What can you do to threat of spread of islam, which evidently erodes freedom of other religions?
Do you attack commercials, which are aimed to worship means of creating friendship between people from different religions?
Or do you stick on criticizing aspects of specific religion that erode yours freedom of religion?
If you are christian, your primary objective is to make all people followers of Jesus. That is Jesus’s direct command. It’s freedom of speech. It is freedom of religion. It is not attack on friendship, it itself rips friendship apart, as Jesus told. But it can also make other Christians.
Some priorities, dear friends.
CogitoErgoSum says
That is why I think the woman jogger should have been as obviously identifiable as a Christian through a cross around her neck as the Muslim woman was with her hijab on her head. The sentiment of being kind to those in need of help comes from Christ ….. not Muhammad.
Terry Gain says
The ad portrays the Muslima as just another innocent Muslim who is being treated unfairly until finally one nice person gives her a Coke. The ad is offensive because it is misleading. The Muslima is an adherent of a totalitarian ideology of conquest. Good citizens should not pander to members of a conquest ideology.
Wellington says
Well said, Terry.
Wellington says
Olli: Everything is wrong with this add because it effectively treats Islam as just another major faith, and, how terrible, one which is so sadly misunderstood by so many others. Ah, the poor Muzzies.
Islam is a horrible belief system and no other major religion is. It is the only major religion that calls upon its believers to wage war upon mankind until “all religion is with Allah.” {Sura 8:39} It is also the only major faith which condones evils like death for apostasy (e.g., Sura 4:89) and rape (examples to be found in Suras 4, 23, 33 and 70).
Wake up, Olli. Over 34,000 documented Islamic terrorist attacks (as compared to virtually none by followers of any other major religion) just since 9/11 should tell anyone of sense just how horrible this religion is. But seemingly not you, Olli. Oh yeah, wake the hell up.
CRUSADER says
Devil is in the details of this ad, which is meant to subvert audience Sub-Conscious.
Read “Jihadist Psychopath” to learn more of what’s going on with this.
gravenimage says
This ad presents Muslims as the victims of insensitive Infidels, and preaches adherence of Shari’ah norms for anyone who considers themselves to be considerate.
Any savvy non-Muslim should have a problem with this.
Pam Minnick says
I find it funny how Olli Hekkala is informing Christians that our main goal in life is to spread Christianity. I think one group committing religious terrorist attacks is one to many already. Here we live by the laws of the land and not by religious law. What I see in your comment is hypocrisy, you say about spreading Islam, and that is stated in Islamic law, and then you say about being friends and that is forbidden UNLESS you’re trying to deceive us with your lies of us being able to be friends. I call that a wolf in sheep’s clothing. I wonder how it would make you feel if the commercial would have had a group of non muslims after a Islamic terrorist attack here on US soil and CAIR and muslims leaders start handing out cokes to non muslims because the real victims are the ones being murdered and injured because of Islam. This commercial is really a slap in the face when a look, or missing a bus because she was late, or because she chooses not to eat or drink and non muslims are makes muslims the victim. How would muslims like to trade places with non muslims, then we could be the victims and cry out about non existent backlash, and like Lul Hersi from St. Cloud Minnesota after the mall stabbings sneak in her radicalized comment that gets edited out of all mainstream media outlets that she hopes one day the day of the Islamic terrorist attack will be seen in a good way, I wish I could meet face to face with her and have her explain herself, I would love to hear what BS she would come up with.
Savvy Kafir says
Exactly!
somehistory says
Olli Hekkala
It seems that you misunderstand the ad, the article and Christianity.
The “last, first.” It is not the “objective” of Christians “to make all people followers of Christ.’ The “primary objective” of Christians is to “seek first the Kingdom (of God).” Christians are commanded to “preach” and to “make disciples”….but not to “make all people followers of Christ.” Christians are told that *most* people will not listen and will not want to become followers or disciples of Jesus Christ. Only those ones who ‘listen to the preaching’ and wish to become disciples are then taught to “observe all the things (He) commanded.
The ad is to make islam look good while selling more Coke. To cause everyone to look at moslims as so very ‘righteous’ and so ‘put upon unjustly’ that they will want to be nicer to any they see, even buying a Coke and sharing their prosperity with the ‘poor moslim.’ If people don’t know the truth about islam, they can be fooled into thinking that all moslims are ‘nice’ and very dedicated to do the right thing, even if it means being hot and thristy and doing without. We are supposed to want to be like them, and make friends. We are supposed to think they want to be friends with us.
The article was intended to help people see through the propaganda of the ad. Try reading it again.
CRUSADER says
Christ DOES want Many to be saved, and Many to come to the Kingdom of Grace.
The Second Coming is to occur after the long attempt to bring as many into the loving fold of God,
through the message of Christ. This sometimes gets passed over. But reading Holy Scriptures helps.
The Gospel is clear: Grace awaits us, and God is patient, but God is also wrathful against the ignorant.
Christ is Love
Christ is Lord, also.
+++++++++++++++
somehistory says
CRUSADER
Christ wants everyone to listen and be saved. But, He told us that “few” would listen and come to Him. So we have to be realistic and not expect everyone to be saved. We can be glad when people listen, and we are. But I don’t expect something that is not going to happen, and most won’t.
Savvy Kafir says
This hocus-pocus Christo-babble is not going to help our cause. We need to deal in realities, and come up with real-world solutions. The spread of Islam is the West is a real problem. It demands real strategies & tactics, not religious fantasies that will come to nothing.
b.a. freeman says
Savvy, it’s all hocus-pocus and christo-babble if U’re not a christian, but it is not to we christians. nevertheless, the point of JW is to draw the attention and open the eyes of those ignorant of the pirate cult and show them its evils, much as mathematics is discussed in a math class. a christian may take part in either, but having a discussion about christianity in either is inappropriate. it is *especially* inappropriate when people are being murdered by the followers of the depraved psychotic, muhammed.
christians are supposed to talk to people about Jesus when the Holy Spirit moves them to talk with us about Him, not go out on the street and smack people around with a bible. *God* saves people, not christians; we just need to be prepared and seek out situations that allow us to reach others. if we happen to come across a house on fire, we should try to save those inside, not witness to them (not until appropriate, anyway). let’s keep discussions of *any* religion minimal here; such discussions *are* great fun, but the house is on fire, and millions of lives are at stake, so let’s help people out of the burning building before we discuss other religions (except when hold islam up to the higher standards of *ANY* other religion).
Olli Hekkala says
>>Christians are told that *most* people will not listen and will not want to become followers or disciples of Jesus Christ. Only those ones who ‘listen to the preaching’ and wish to become disciples are then taught to “observe all the things (He) commanded.<>To cause everyone to look at moslims as so very ‘righteous’ and so ‘put upon unjustly’ that they will want to be nicer to any they see, even buying a Coke and sharing their prosperity with the ‘poor moslim.’ <>We are supposed to think they want to be friends with us.<<
As some famous Robert Spencer have said, as I recall, something like: "there is difference between Islam and muslim".
somehistory says
Olli Hekkala
When I see a moslim, a woman wearing the scarf, etc., then I know that person believes a pack of lies about Christ, and about His Father The True God. I know that person hates me and my family enough so that if a another moslim kills us, the moslims I see everyday will be glad.
I know that moslims don’t wish to have me as a friend, and are told not to make friends with me.
I know what it means to be Christian. I know that moslims feel the opposite about everything that I believe and take to heart. I believe in love, kindness and all things of virtue. moslims learn to hate, and to want the rest of us dead.
i look at Mr. Spencer as an expert on islam. I have read some of his writings and heard some of his speeches. I know what he has said. But my feelings and beliefs are my own. I don’t walk in lockstep with any human. I don’t believe one can truly separate the moslim from islam…he/she would have to do that for himself/herself. Much like you can take the boy off the farm, but you can’t take the farm out of the boy. The woman moslim may not wear a scarf, but she still believes the moslim lies. If she wears it, then she is saying she believes it without us having to ask.
The Psalmist says not to “sit” with those who tell lies. moslims are all taught to lie for islam.
moslims don’t wish to make friends with me. They want me dead. If I saw a woman stranded by the side of the road and she was wearing a moslim scarf, I would have to think twice before stopping…even though my first thought would be to try to help. I would then use my phone to call highway patrol to assist her. I don’t trust any of them because I know how they feel about me. She could be pretending to need help while planning to kill whoever stopped.
islam is my enemy. It is the enemy of mankind. It is the moslim’s job…every moslim…to spread islam and its evil any and all ways they can.
FYI says
We’d like to nuke the world ya see:
it’s New World tyranny
We’d like to teach the world to weep
with islam’s “harmony”
kill all the trees and honey bees
all infidels they please
we’d like to bring the world to ruin
{Big Corp”s in on the deal..}
{It’s the REAL THING la da da da dada:
islamic tyr-an-ny…
With the Global Scum and the Leftard clan
They have some Evil scheme!..}
CRUSADER says
EXCELLENT little ditty.
Now it plays in my head.
Savvy Kafir says
This ad is horrifying. I’m sick & tired of seeing Muslim women in headscarves and bearded Muslim men show up in commercials for computer software, banks, soda, etc., etc., etc. Muslims make up little more than 1% of the population in the U.S.; but you would think they’re at least 51%, based on recent advertising (and hiring practices at universities, hospitals, etc.). The politically correct simply cannot do enough to kiss the asses of Muslims — as if they really were “the best of people”. The world has gone insane!
None of us should EVER buy any Coca-Cola products again. F*ck them, and all PC, Islam-friendly companies like them. Muslim invaders & colonizers (and violent jihadis, and Muslim rape gangs) have declared war on Western societies, and these companies are on the wrong side of the fight. God damn anyone who tries to normalize Islam in the West.
CRUSADER says
Intersectionality.
They are a protected class.
That’s pluralistic, multicultural democracy for you….
Irshad Manji sure would think this ad is just dandy.
Rueben_Singh says
The original was a lot better.
https://www.youtube.com/watch?v=ib-Qiyklq-Q
This one is just a cheap propaganda shot. I wonder if they are trying to get an advantage of Pepsi??
CRUSADER says
No hijab nor naqib worn in that 1971 commercial.
Do please note.
Islamaphone says
How cold would the Cokes be if they really waited the whole long day before drinking?
CRUSADER says
Coke, just as with Warmbier,
goes flat when left in disregard.
Both are tragedies of recent times.
Islamaphone says
Yes, a warm, flat Coke for the Sharia-compliant infidel.
PRCS says
If the commercial’s hijabi actress actually is a Muslim, does she know what hijab’s purpose actually Is?
Does the ad agency know?
https://quran.com/33/59:
O Prophet, tell your wives and your daughters and the women of the believers to bring down over themselves [part] of their outer garments. That is more suitable that they will be known and not be abused.
Known from what? Abused by whom?
———–
From a Muslim website responding to a question from–I assume–a Muslim:
https://islam.stackexchange.com/questions/39109/is-hijab-wajib-obligatory-for-a-slave-woman
“Is hijab wajib (obligatory) for a slave woman?”
“Number 6: God says: “That they will be known” This is more suitable that the free women are distinctly identified so they are not confused with the slave women. When they are known, people will show reverence and respect to them and will not come in their way due to their status. It is narrated about Umar that when he saw a slave woman in hijab he punished her, indeed he did that to protect the [sanctity?] of the clothes of the free women. ”
As with so much of Islam, hijab is an expression of superiority.
gravenimage says
Yes–that Coke-buying Infidel jogger would make a good sex slave for this Hijabi’s male relatives…
GreekEmpress says
Will Coke be making a commercial for Eastern Rite and Orthodox Christians? We have days of abstinence during Lent—
(Not holding my breath)
CRUSADER says
Christian Action Network
and
Open Doors
are initiatives who could benefit from such an ad…
++++++++++++++++++++++++++++++++++++++
CogitoErgoSum says
It’s okay. Christ taught His followers not to put their fasting on display for all to see. It is enough for God alone to know about it. See Matthew 6:16-18.
CRUSADER says
Is this Stockholm or is it Oslo Syndrome?
The ad seems to show the Muslim take from the concessions given by the Non-Muslim, who is more
than willing to alter herself and really try to yield herself, even by a sense of compassion, to the Muslim,
who doesn’t seem to acknowledge the compassion but seems more to smirk a bit, as if she really is one who knows best. Only in the yielding by the Non-Muslim (the Kufr) does the Muslim start to appreciate the act.
This young gal who buys the cola should read Glazov’s book on the hazards of codependency in “Jihadist Psychopath”…
Hugh Fitzgerald is correct. This ad really had great production value, and if only the world were this way,
but there is a sinister plot afoot behind the concession….
Bella says
Why aren’t they learning or forced to learn to respect the fact that we eat and don’t give a damn about their own personal holidays unless it infringes on our rights and laws of course. How dare they even suggest we bow to their absurdities. Don’t come to my damn country asking me to change. You change or better don’t come. Coke is disgusting. Boycott.
Kay says
Wow.
So . . . the girl in the hijab walked to town simply to . . . eat her dates???
It’s amazing how there is so much intense ugliness in Mohammedism yet they find beautiful young women to advertize it with the hijab.
It brings to mind when Miss Israel and Miss Iraq were being friendly with each other. The Mohammedens objected even to a photo taken of the two of them, if I remember correctly.
somehistory says
Yeah, she was gonna spend money on a bus ticket to go to town to …wait for sun down and eat her dates.
Makes so much sense….since islam has no sense built in and when others attempt to apply life to moslims, they lose theirs.
gravenimage says
Hugh Fitzgerald: An Ad For Coca-Cola, and For Islam
………………..
Disgusting. The message here is, submit, you filthy Infidels.
Fritz says
My boycott list of products and companies grows and grows…
UNCLE VLADDI says
Catchy, familiar tune! Here’s Prophit Muhammad’s own version of the lyrics:
“I’d like to make the world my slave, in Submission to me.”
Next line, anyone?
😉
somehistory says
UNCLE VLADDI
I lust to hold its children in my hairy arms…and make them keep me company.
UNCLE VLADDI says
Re: “At 2:07, we see the two girls, now fast friends, in silhouette, and above them, a bright circle appears in the sky; it’s the Coca-Cola logo, promising heavenly bliss. A thin white Muslim crescent envelops two thirds of it. At 2:06 the Muslim is smiling, happy. At 2:12, four lamps in the Muslim mosque style drop down from the sky. Look closely at them, because the light in each one is in the discernible shape of a Coca-Cola bottle.”
IDOLATRY!!! JIHAAAAAAAADDDD!!!!
Paul Weston says
Good looking Muslim bird receives unwanted attention from bi-sexual jogger. I hope she called the Thought Police and will soon be pressing sexual harrassment charges.
Mirren10 says
🙂
Thaddeus Irvine says
I had to laugh all the way through this advert. This was supposed to have happened through the month of Ramadan.
No Muslim eats or drinks during daylight hours during this religious ritual…and certainly not publicly…and absolutely not with a Kuffar (highly derogatory Arabic term used to refer to non-Muslims)/Kafir/Mushrik (a believer in polytheism – trinitarian).
False advertising.
I am NOT a Muslim.
gravenimage says
She made the filthy Infidel wait until it got dark.
Peter A says
Imagine the rage and the howls from the Left if it was a commercial showing a white girl strolling along and being accosted by Muslim males telling her to cover up, or being groped and sexually assaulted!
Jim Christian says
Your article starts off with.. “early morning in the outskirts of a city”. But, the sun is going down. I would suggest that you should have written “almost sundown in the outskirts of a city”.
But, thanks for the analysis.. Coca Cola should be ashamed – and should be boycotted.
Capitalist-Dad says
Nobody wants the PC propaganda with these commercials. The spineless squishes in big business are perfect examples of fascist corporatism—groveling to push the almighty state’s official line in return forit’s good graces. Who knows? Tax breaks, advertising subsidies, whatever. It’s disgusting and is a thumb in the eye to Normal Americans. So long Coke! You have plenty of competitors who aren’t lackies to Big Brother.
Marin Saint-James says
If Coca-Cola were still the American company they claimed, standing for American values, beginning with “liberty and justice for all”, they would have depicted the Muslima meeting the jogger, joyfully pulling off her headscarf and throwing it away, shaking her glorious hair free in the air, taking the Coke and drinking it down with the sun still high in the sky. That’s the way their commercials used to go…with other motifs, of course, but with the all-American gusto intact. What in the name of all that is true has happened to us, that we just let this kind of thing defile our cyberspace and our psyches, and we still buy the tooth-rotting, money-wasting fizz anyway? There’s still great power in boycotts (just ask Nestle), since money is the only language these corporations speak.
gravenimage says
Hear, hear!
somehistory says
Islamaphone
I thought about that too. opened Coke sitting in the sun on a hot day. Wouldn’t taste at all as the girl expected when first buying it.
A cold glass of water would be so much better…and healthier too.
Sylvia Thomas says
I read the description of the ad before watching the clip. OMG and smh.
I’m not a pop drinker, lemon water is my favourite cold drink. This ad would not give me the urge to buy a coke.
Rich says
Recent Coke Chairman, Muhtar Kent, is of Turkish Muslim heritage although he claims not to be practicing.
gravenimage says
Thank you for that information, Rich–I had not known that. What insanity.
He started with Coke in Turkey, spread to Europe and Pakistan, and then the US. Sounds like Islam in general…
Something else I had not been previously aware of was that he had been considered as a running mate for Hillary Clinton in 2016.
https://en.wikipedia.org/wiki/Muhtar_Kent
somehistory says
Rich
A couple of years ago, I took a course in PR and had to do profiles on some corporate executives. One of these was Muhtar. I wondered at the time just how much his muslimness was affecting the company and its practices.
Thank you for reminding me of the fact he is CEO of Coke. Likely the reason for this sickening ad.
Victoria says
Thank you for the second-by-second unpacking of the commercial. It saved me from having to watch the self-righteous preening in real time.
Larry says
What you don’t see is the woman getting her throat slit and bleeding out with the other one walking away laughing with blood on her hands.
gravenimage says
And after the Muslimah downed the Coke, she called the jogger a filthy whore for wearing a sports bra…
Max says
My exact thought.
ed says
How about a Pepsi commercial where the fire fighters police, rescue workers etc finally have a chance to relax after 911?
Max says
Coca-Cola and Gillette are just two examples of many companies that have transformed themselves into Pseudo-Government institutions whose main goal is not to advertise their products, but instead to push their ideological views on every potential customer and to insult those that don’t agree with them. I am glad that I don’t buy their products.