New in PJ Media:
At last we know why the corporate world has fallen in love with pretend woman Dylan Mulvaney. As I noted Thursday, he seems to be everywhere all at once, and it seems unlikely that corporate giants are suddenly so taken with Dylan’s charm and wit that they are spontaneously all at once falling over themselves to make him their pitchman. But now we know why there is this sudden imperative to make this man America’s sweetheart: corporations are being strong-armed into featuring him, or else.
The New York Post reported Friday that “executives at companies like Nike, Anheuser-Busch and Kate Spade, whose brand endorsements have turned controversial trans influencer Dylan Mulvaney into today’s woke ‘It girl,’ aren’t just virtue signaling.” Instead, they’re paying the modern-day equivalent of Mafia protection money, trying to keep the heat off their business: they’re hiring Dylan and making other displays of wokeness “because they have to — or risk failing an all-important social credit score that could make or break their businesses.” If they don’t inflict woke advertising campaigns on us, they’re liable to do damage to their Corporate Equality Index (CEI) score, which could be disastrous for their business.
Watching corporations and tallying up their CEI score is the Human Rights Campaign (HRC), which the Post describes as “the largest LGBTQ+ political lobbying group in the world,” noting that it has gotten “millions” from George Soros’ far-Left Open Society Foundation. HRC gives corporations points for being gay-friendly and subtracts them for daring not to toe the woke line. It does this based on “rating criteria” that award up to 100 points for workplace features such as a “gender-neutral dress code” and “data collection forms” that feature “optional questions on sexual orientation and gender identity.”
The main CEI categories include “Workforce Protections,” “Inclusive Benefits,” “Supporting an Inclusive Culture,” “Corporate Social Responsibility,” and “Responsible Citizenship.” According to the Post, “businesses that attain the maximum 100 total points earn the coveted title ‘Best Place To Work For LGBTQ Equality.” The corporate giants have eagerly fallen into line: “Fifteen of the top 20 Fortune-ranked companies received 100% ratings last year, according to HRC data.” Nor is it just the top corporations: “More than 840 US companies racked up high CEI scores, according to the latest report.”
HRC doesn’t give a company a chance to dissent politely from the LGBTQ agenda: a sure way to get a low CEI score is, for example, not using a “supplier diversity program with demonstrated effort to include certified LGBTQ+ suppliers.” Compliance is strictly enforced. According to political commentator James Lindsay, the HRC “sends representatives to corporations every year telling them what kind of stuff they have to make visible at the company. They give them a list of demands and if they don’t follow through there’s a threat that you won’t keep your CEI score.” Entities such as the HRC issue threats because threats work, as we can see from the ubiquity of Dylan Mulvaney.
There is more. Read the rest here.
somehistory says
and then there’s this
“School’s transgender policy trumped teacher’s religious rights, U.S. court rules”
Businesses and individuals alike are targets. Nothing is so important….not even the First Amendment…as calling someone a “preferred pronoun.”
https://www.msn.com/en-us/news/us/school-s-transgender-policy-trumped-teacher-s-religious-rights-u-s-court-rules/ar-AA19E7ov?ocid=msedgntp&cvid=157efac63b044611ae59c6620a0a3ca6&ei=27
Ade Fegan says
BIDEN again
dazzleme says
Exactly Ade
Linde B. says
My parents taught me to treat all people with kindness and respect, and I would call that “doctrinal” as to dealing with anyone. They said “Linde, do you want to be treated nicely?” I said “Yes, mommy an daddy.” So then they said: “Then you treat others nicely because how you treat others is how they will treat you.” And I personally believe that 99.9% of all people feel that way too. Once in a rare while you will meet someone who is not nice to you after you have been nice to them, but that person is not “normal”. So using that doctrinal advice above, all this stuff about LGBTQ seems like the gay/bi/ trans people do not want to be treated nicely, they wanted to be treated specially
and set apart. Hmmm….
dazzleme says
Linde B
And Biden is allowing them to be special, unfortunately!
Dan says
These dang companies just can’t get it through their thick cowardly skulls, if they’d just grow some cajones and publicly stated, “So and so, and So and so, threatened to have us boycotted if we don’t toe their woke line, but we told them to go to hell.” they’d get WAY more customers, because we’re all SAFT of this p.c.b.s.
Jlyn says
Businesses like Budweiser and Nike apparently did not learn from the ongoing mistakes of Disney. These businesses might be “woke” or they may be merely trying to save their CEI scores, but either way, they will lose their customer base by kowtowing to the likes of the alphabet people, BLM or any one of the many radical organizations running amok today. I for one will not ever purchase a Budweiser or Nike product again. Go woke, go broke.
dazzleme says
Jlyn
You said it best, I will not purchase any of those products. What hacks me off is Soros is funding this…..
John A says
I am in total agreement with JLyn lets keep it up PS I love this Phrase the alphabet people
dazzleme says
John A
Meeee tooooo!
alexreid says
Narcissusistic Mincer craving his 15 minutes of Fame!