New in PJ Media:
It has now been nearly two weeks since Dylan Mulvaney, a dude who claims to be a woman and demands that we all play along, became the face of Bud Light solely because of his delusions and fantasies. Bud Light Vice President Alissa Heinerscheid has explained that she took this advertising direction in order to make the brand more “inclusive.” Since then, Americans have enthusiastically flocked to stock up on woke Bud Light and celebrate diversity, right? Well, not exactly. In fact, Anheuser Busch’s bottom line is feeling the pain of alienating its core market.
Rogan O’Handley, whose “DC Draino” Twitter account has 733,533 followers, noted Monday that “On March 31, Anheuser Busch had a $132.38 billion market cap.” That was the day before the Bud Light ads featuring Dylan Mulvaney began to surface. “As of today,” O’Handley continued, “it’s now $128.4 billion.” He concluded: “You know what that means? The Woke Bud Light campaign has already shaved off nearly **$4 BILLION** in company value.”
It wasn’t supposed to be this way. Heinerscheid explained her vision on March 30, just before the Mulvaney campaign went public. “I’m a businesswoman,” she informed us, although that point that would initially have seemed elementary is in doubt now, as she looks a whole lot more like a woke ideologue than anyone who is actually concerned about the bottom line. She continued: “I had a really clear job to do when I took over Bud Light, and it was ‘This brand is in decline, it’s been in decline for a really long time, and if we do not attract young drinkers to come and drink this brand, there will be no future for Bud Light.’” What could be done to save Bud Light, Ms. Heinerscheid? Go woke, of course.
Heinerscheid went on to disparage Bud Light’s existing clientele: “So I had this super clear mandate. It’s like, we need to evolve and elevate this incredibly iconic brand. And my, what I brought to that, was a belief in, okay, what does, what does evolve and elevate mean? It means inclusivity. It means shifting the tone. It means having a campaign that’s truly inclusive and feels lighter and brighter and different and appeals to women and to men, and representation is at sort of the heart of evolution. You’ve gotta see people who reflect you in the work. And we had this hangover. I mean, Bud Light had been, kind of, a brand of fratty, kind of out-of-touch humor, and it was really important that we had another approach.” Yet it seems that, at least initially, Leftists are not rushing out to buy Bud Light, and the customer base for which Heinerscheid demonstrated such contempt is enraged. One video circulated depicting a steamroller flattening case after case of Bud Light.
There is more. Read the rest here.
SKA says
It seems that DIE [sic] policies are really the kids of death for whatever enterprise adopts them.
John Allan says
Well, I tend to stick with the ‘real deal’ … which DOESN’T include Bud Light!
Robin says
Dylan Mulvaney is NO WOMAN,He doesn’t have a Y chromosome as I do and at birth females.HE is an actor making a mockery of women as do all cheats. Like in sports,why not have Faux dysphoria penis women have their own sport ? Why invade what real women have accomplished ? Women’s rights are OUR RIGHTS,NOT A MANs who think wearing a sports bra or drink bud as a joke.This is Insanity. Mental Illness and Women Haters think they can become US? NEVER,Dylan is an Actor only and any Man with a Penis IS NOT TRANSgender but a Drag Queen Only. I’m sick of this Hate towards women and men who can’t honestly compete fairly with their own penis envy peers and switches to Cheat just to win a sport or act like a pervert man who wants to be a little girl isn’t an honest man but a Freak.
Barbara says
This effort to demoralize women, make them second rate is planned. We are not supposed to use our brains show we are as smart at the men.
It is the men who do not like having women who can do what they can. They feel threatened, and so have to destroy what makes them feel little.
In the 70’s it became the women’s movement. We made men feel worthless and unimportant.
“Fish need a bicycle the way a woman needs a man” was the catch phrase, that was supposed to empower women. Men were berated if they were polite.
Now the “MEN” loosely defined are getting back at women. The pimps, drag queens mock and threaten women because men and women bought into the lies.
James Lincoln says
I think that the Babylon Bee nailed it:
“Beverage Pretending To Be Beer Features Man Pretending To Be Woman”
https://babylonbee.com/news/beverage-pretending-to-be-beer-features-man-pretending-to-be-woman
Wellington says
Fake beer (and Bud Light is very much a fake beer) is bad enough but fake women are an insult to common sense and biology.
Trans people have a disorder that should be sympathized with and not a lifestyle that must be applauded.
All this trans rubbish is just another example of critical theory as developed by the neo-Marxist Frankfurt School whereby everything in society must be torn down in order to rebuild it into a Marxian utopia. This is what Joe Biden’s handlers are attempting to do using the dim-witted Biden as a front man.
Let’s Go Brandon and screw Anheuser-Busch.
bill says
Indoctrination is being enforced on TV shows as well. I watched an episode of Lone star 911 last night where a large part of it was about planning the wedding of two men just as if it was a ‘normal wedding’. The flowers, the clothes the floral arches, the cake etc. When I say watched I mean I stopped watching after a few minutes of that stuff. I am quite disgusted by the amount of gaystuff which is now on TV. 911 has lesbians and Lone star911 has gay men. A number of other show feature gays prominantly also. The choices of minority are being forced into the minds of the majority.
Fred says
This is the most colossal marketing fail ever! The VP in charge is a graduate of both Harvard and Wharton so you can see how valuable degrees from these institutions are now. Get woke, go broke! She took the largest selling beer in the US and made it the least in two weeks!
bill says
I am not a beer addict but if I was I would certainly cease patronising any brewer that associates itself with the TGists or BLM or Antifa or any other ism
TyAlder says
Camel piss at best
Robert Powers says
No more Bud beer of any kind!
Robert Wengrzynek says
No more Bud related beer, ever.
bill says
It seems posts critical of the media promotion of the Les Bi Homo cause is not allowed here.
OLD GUY says
Goes to show having a Harvard and Wharton degree doesn’t mean you are intelligent. But then again she did get the Bud name out in the public, thats supposed to be worth something in marketing. Maybe he, she, it, can get her next position at Disney.
bill says
It appears that even usiing the words L*****n, or G*y is censored here. Not as much support for free speech as is claimed
Wellington says
bill: Since when can’t you use words like Lesbian and Gay here at JW? I just have.
gravenimage says
+1