New in PJ Media:
Remember the old “Whites Only/Colored Only” signs on water fountains and bathrooms in the old Jim Crow South? Thanks to Google, that kind of open, in-your-face racism is back with a vengeance. Google is so concerned that you not be racist that it is doing the most racist thing a major corporation has done at least since the passage of the Civil Rights Act of 1964: it is planning to mark the race of the owners of various businesses so that racists of all varieties can patronize only the stores of their favored group. Have Google’s far-Left ideologues really thought this through? If they really want to eradicate racism, this is just the way not to do it.
Jeremy Kauffman of LBRY.com tweeted Thursday that “Google has launched a new campaign called ‘Buy Black’ that encourages people to shop based on the race of the store owner. Stores in search and map results will be given icons indicating the race of the owner to make this easier.” Kauffman also pointed out that Google has been pushing this initiative hard for the last month: on Nov. 17, it published a video called “Buying All Black” and subtitled “A Google #BlackOwnedFriday Anthem,” featuring Ludacris and Flo Milli.
“We’re celebrating the third #BlackOwnedFriday,” Google announced happily, “with 70+ Black-owned businesses, a new track, and a block party in Atlanta. Join Ludacris and Flo Milli on their journey searching and shopping Black-owned, and then shop the 100+ products you’ll see throughout the video. Watch the music video, shop the products, and search to support Black-owned on Black Friday and every day.”
Great. That’ll eradicate racism, all right. What could be less racist than all the woke shoppers dutifully following Google’s lead and shunning businesses owned by white, Hispanic, Asian, and other people and buying only from black-owned businesses? There’s just one minuscule problem with this scenario: at least for now, white people are still allowed to use Google. White racists and white supremacists, you know, those people whom the Biden administration keeps telling us are the biggest terror threat that the nation faces today, can also use Google, at least until they’re finally all rounded up and sent to re-education camps. Until this problem is corrected, white racists can use the new Google race markings not to patronize, but to avoid, black-owned businesses. For that matter, black racists can use Google’s new race tags to avoid white-owned businesses, but no one is worried about that, as that is exactly what Google wants.
There is more. Read the rest here.
࿗Infidel࿘ says
If I have a business, I wouldn’t bother listing it on Google! I’ll look for other avenues to get my visibility magnified
࿗Infidel࿘ says
Also, when I see any business advertize the race of its owners – be it Black, Brown, White, Grey, whatever, I make it a point to not shop there
Phil Copson says
Presenting this as a positive step to support black-owned businesses is just a ruse: How long before white / Christian / Jewish etc owned businesses are singled out ?
࿗Infidel࿘ says
Also explains why the woke corporations are doing what they can to get BIPOC employees and owners. A point will come when Whites & Asians would need to flee – but there would be nowhere to flee to, unless we’ve figured out how to live on Mars by then
gravenimage says
This would not surprise me, Phil.
GreekEmpress says
So what if a business is jointly owned by a black and white person? Everybody boycotts or everybody shops there?
Or if a mixed race person owns a shop?
Crazy questions, I know, but these are crazy times—
gravenimage says
Not a crazy question at all, GreekEmpress.
In the 1990s I was doing some work for the city of Oakland library. They urged me to make it official, as they were only supposed to deal with companies, not freelancers. I often worked with my husband at the time, so I put us both down as owners. I mentioned this in passing to one of my clients at the library, and she was aghast. She said that they could only work with companies that were over 50% women or minority owned, and the fact that I was not a person of color was already against me, but that they wanted to continue to work with me.
I needed the work and liked my clients, so I just put myself down as sole owner. But I was really sickened by the whole process, and that I was contributing to it, even if in a small way.
Joe1 says
It’s actually even more complicated than that. Most people don’t know what race they are. For example, Jessica Alba did a DNA test on TV, and she clearly did not know she was mostly European, and that upset her. On his birth certificate, Barack Obama Sr. was listed as 7/8ths Arab and 1/8th Black African. So Barack Obama Jr. was 1/16th black, unless Frank Davis was really his Father. How can a guy who is 1/16th black be the first “black” POTUS? This type of confusion about race is as American as motherhood and apple pie. Most of us are a mixture of 3 or 4 races.
Race is hard to define, and no one has a clean definition. For example, I would normally be listed as Caucasian. However, my ancestors are geographically closer to the Moors than they are to the Caucasus Mountains, and my DNA matches closer to Africa than Asia which the Caucasus Mountains borders.
So racists tend to make a big deal out of something they know very little about.
If they wanted to simply go by color, they would have a stronger case, but it would still be stupid.
tgusa says
Good. Now I will know who to do business with and who I want to avoid doing business with. This is something that I have wanted for a long time. I wish all goods had a point of origin label as well. Oggle = blind squirrel, yep.
gravenimage says
Google Goes Full-On Racist, Will Start Marking the Race of Business Owners
………………………………………..
This *is* racist.
Alkflaeda says
Some businesses actively conceal their origins. I try to avoid businesses based in the People’s Republic of China when shopping on eBay. Not Chinese owned businesses in the UK (no problem with people of Chinese origin), but businesses that may be profiting by Uyghur slave labour (which obviously includes some Western ones). Sometimes there has been no indication of origin until I have received the goods in question.
Very tempted to contact Google and tell them I am part white Anglo Saxon, part Irish and part Romany ….